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What actually works in link building, what only costs budget, and how authority becomes plannable.
Ten SEO agencies from Switzerland compared, with location, focus areas, off-page offering and GEO. Plus six selection criteria and the points companies should watch when choosing an agency.
November 4, 2026 · 14 min read
Tier 2 and tier 3 pass nothing on unless their own pages are indexed, and across three levels those failures multiply. Two worked examples show what reaches your own domain, what one surviving reference costs and why a single checked placement gets there in one step.
August 28, 2026 · 9 min read
You pay for publication, but what counts is the page being in the index. How to sample a publisher's indexing reliability before booking, how long inclusion takes, and what to do when a placement never makes it in.
August 27, 2026 · 13 min read
Reddit is treated as the most cited source in AI answers, and the studies on it disagree by a factor of ten. Which domains actually appear, why forums rank so high, and which of those sources can be influenced at all.
August 26, 2026 · 28 min read
A brand appears in an AI answer with no source attached. Four different cases carry the same name, and only three of them concern brand visibility. What the studies measure and how the gap can be closed.
August 26, 2026 · 34 min read
A draft specification describes how AI agents find callable resources on the web without going through a search engine. It stands at version 0.9 with the status Proposal, ratified by no standards body. What it covers today and what is still open.
August 26, 2026 · 6 min read
Five claims circulate as SEO trends 2026, and only two survive a look at the study behind them. This post names the sample size, market and year of collection for each, and says which of these trends falls outside our trade.
August 26, 2026 · 16 min read
Share of Model tracks a brand's share of all brand mentions in AI answers. Why the formula is uncontested but the denominator is not, and why two vendors can report different values for the same brand on the same day.
August 23, 2026 · 10 min read
How long SEO takes depends on three separate clocks, and only one of them can be put in a calendar. What Google quantifies about crawling and effect, how long a placement takes from booking to indexing, and what sits behind the circulating figures.
August 23, 2026 · 22 min read
An AI Overview condenses several websites into one answer above the organic results. This post shows where its sources come from, what Google actually says about optimising for it, and why the circulating click-loss figures measure three different things.
August 23, 2026 · 10 min read
Referring domains count websites, backlinks count individual references. Confusing the two costs money at the point of purchase. Why the widely quoted figure of 200 has no source, what the most recent open study shows instead, and how to read the metric before booking.
August 20, 2026 · 9 min read
Content does not create links, it creates reasons to link. Which six formats supply one, where each stops working, and what happens between the finished asset and the first link. That is where almost every guide ends.
August 20, 2026 · 12 min read
SEO splits into three parts, and only one of them sits outside your own website. What to learn where, in which order that makes sense, which sources hold up, and which five widely repeated claims do not survive a check.
August 20, 2026 · 20 min read
Ahrefs shows a dozen metrics, and only a few of them fit any one decision. What DR, UR, Ahrefs Rank, organic traffic, traffic value, keyword difficulty and traffic potential actually measure, where they get over-read, and which number answers which question.
August 20, 2026 · 13 min read
Keyword density, minimum word counts and the fear of duplicate content date back to a time when search engines counted words. Seven common rules checked against Google's own documentation, plus a grid for signing a text off.
August 19, 2026 · 27 min read
Content decides whether a page enters the running. Links decide which of the qualifying pages ranks first. How to tell which half you are missing, with the median figures from the last Semrush study and five common claims checked.
August 19, 2026 · 13 min read
E-E-A-T comes from the Search Quality Rater Guidelines and is not a ranking factor. Two of the four letters are settled on your own website, the other two away from it. What Google actually documents, and which seven common claims do not survive a check.
August 19, 2026 · 26 min read
Domain Rating measures the strength of a backlink profile, calculated from dofollow links. It says nothing about traffic, topic or how Google treats the domain. Why the scale is logarithmic, and which of six common claims hold up.
August 19, 2026 · 9 min read
Every AI system runs its own crawlers, and each has a different job. Why the widely repeated advice about Google-Extended does not work, and what Google and Microsoft actually ask for.
August 16, 2026 · 11 min read
A brand surfaces either from model weights or from a web search at runtime. A half-hour test separates the two, and that decides whether the work takes days or months.
August 16, 2026 · 12 min read
Verified link building statistics with source and year of collection. How strongly backlinks work, how many top-ranking pages hold, what placements cost and how common buying links is. Three widely quoted numbers failed the source check.
August 16, 2026 · 10 min read
The visibility index sums up a domain's Google rankings, weighted by search volume and click probability. What the number says, why it is a zero-sum game and what it stopped showing once AI Overviews arrived.
August 16, 2026 · 10 min read
The visibility index sums up a domain's Google rankings, weighted by search volume and click probability. What the number says, why it is a zero-sum game and what it stopped showing once AI Overviews arrived.
August 16, 2026 · 8 min read
Link juice is industry jargon for a real mechanism. Where the term comes from, why the distribution has not been steerable for over fifteen years and what counts instead.
August 16, 2026 · 6 min read
The attribute rel="dofollow" does not exist, neither in the HTML standard nor at Google. What counts instead, which three values have existed since 2019 and why paid placements need disclosure.
August 16, 2026 · 6 min read
The disavow tool tells Google to ignore backlinks. Google advises against it. Which case it is built for, why most never encounter it and what to do instead.
August 16, 2026 · 6 min read
Off-page is more than link building. What else counts outside your website, how thin the evidence is for signals without a link and why the balance shifts in AI search.
August 16, 2026 · 6 min read
AEO works on the individual section, not the whole page. What Google says about the term, which levers hold up and how to build a section an answer engine can use.
August 15, 2026 · 18 min read
The same question returns different answers at the same moment. What a measurement setup that survives this looks like, and why numbers from two tools cannot be compared.
August 15, 2026 · 15 min read
Digital PR starts from what a newsroom wants to publish. Which reasons carry, which formats exist and how a campaign actually runs.
August 15, 2026 · 9 min read
An unlinked mention is a half-finished placement. How to find, judge and reclaim them where it pays off.
August 15, 2026 · 14 min read
Which free link sources carry weight, which only cost time and where the limit sits. With the honest calculation: free means working hours instead of budget.
August 14, 2026 · 9 min read
Whether a brand appears in answers from ChatGPT, Perplexity or Gemini can be measured. How AI Mentions come about, which KPIs matter and what repeatable monitoring looks like.
August 14, 2026 · 12 min read
A grounding page bundles the verifiable facts about a company for AI systems. What belongs on it, how to build it and why it does not carry on its own.
August 14, 2026 · 14 min read
GEO targets being named in an AI answer rather than a position in the list of results. What is evidenced, which levers work and what the circulating figures are worth.
August 14, 2026 · 12 min read
How to evaluate a link profile: which data you need, which metrics say something, how the competitor comparison works and what comes out as a work list.
August 13, 2026 · 11 min read
A link you built is not a possession. How ongoing monitoring works: what gets watched, how often, which alerts make sense and what belongs in reporting.
August 13, 2026 · 14 min read
How search engines and AI systems weigh links, which methods exist, what link building costs and how paid placements should be judged. The overview, with pointers into the detail.
August 12, 2026 · 14 min read
A backlink works in four steps: discovery, attribution, evaluation, effect. What happens technically, what decides its weight and what a link explicitly does not do.
August 12, 2026 · 9 min read
Strong content, flat rankings: usually what is missing is not the next idea but a process. Four phases from goals through linkable assets to KPIs, with the to-dos for each step.
August 10, 2026 · 13 min read
AI answers recommend providers before anyone clicks a ranking. How to measure AI visibility, which signals carry it, and where the external evidence models lean on comes from.
August 10, 2026 · 12 min read
Trust Flow looks like a decision number, and that is exactly the problem. How the Majestic metric is built, what counts as a good value, and which decisions you can actually take from it.
August 10, 2026 · 9 min read
Citation Flow measures volume, not quality. How the Majestic metric is built, what counts as a good value, which patterns are a warning sign, and which actions follow from it.
August 10, 2026 · 12 min read
When rankings stall despite good content, external authority is usually what is missing. Seven steps from prioritising target pages to measuring the effect, with a method comparison, anchor text spread and the KPIs that show what worked.
August 10, 2026 · 16 min read
Top-10 lists do not help with this decision because they answer the wrong question. Provider models compared, five levels of scrutiny and four steps from enquiry to contract.
August 10, 2026 · 15 min read
Link building rarely fails on method, it fails on missing prioritisation. Nine steps from analysis through target pages, assets and publishers to measurement, with a scorecard, a 90-day roadmap and a KPI set.
August 10, 2026 · 20 min read
Both build external authority, but along different routes, costs and time horizons. A decision aid along your own starting position, with the data that actually exists on it.
August 10, 2026 · 9 min read
Backlinks are digital recommendations. What they are, how search engines weigh them, which types exist and why good content alone is rarely enough. With numbers from two analyses.
July 7, 2026 · 21 min read
Tool comparisons usually end up as feature lists. This overview sorts the tools by the bottleneck they solve instead: prospecting, outreach, placement or monitoring.
July 7, 2026 · 17 min read
SEO Galaxy becomes GetMentioned, and the website moves to getmentioned.com. What changes for you, how long the old platform stays reachable and which formats are coming.
June 1, 2026 · 4 min read
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